There are many great things about Cheez-Its, but what makes this snack stand out from the pack? It’s the concept. These snacks combine two flavors – Cheddar and Parm – in a single package. The result is an awesome snack that makes you wonder what the future holds for snacking.
Ingredients
Although Cheez-Its are a popular snack, they are not exactly a healthy choice. Instead, stick to a plant-based diet, which is rich in fresh ingredients. Vegan products are also a healthier choice. While you can find the original Cheez-It flavor, you may want to choose a vegan version instead.
The number one ingredient in Cheez-Its is wheat flour. This simple ingredient is made by drying wheat berries. Because wheat flour is purely plant-based, there are no animal-derived ingredients. However, different types of wheat flour have different additives. One of the most common varieties of wheat flour is enriched.
The Cheez-Its are also made with real cheese. In addition to cheddar, they also contain butter and flour. These ingredients are then mixed with water to make a thick dough. The dough is then baked in an industrial-sized oven. Vegetable oil is another ingredient in Cheez-Its.
Origins
It’s easy to forget about Cheez-Its’ origins, but the company that created them was based in Ohio. Weston Green, the man behind the company, and his brothers owned a company that manufactured crackers. Green was so passionate about making crackers crisp and delicious that he held a number of patents for the product.
Although the company’s original Cheez-It crackers have undergone several changes, their fundamental design has remained the same. The first Cheez-Its were baked snack crackers. As they grew in popularity, the company began introducing variations. For example, there are Cheez-It Grooves, Duoz, and Snack Mix. However, all these variations are based on the original Cheez-It Baked Snack Cracker.
Cheez-Its haven’t been without controversy in their history. In fact, the company was once sued by whole grain police for marketing whole grain Cheez-Its. In another case, a group of consumers took Kellogg’s to court over the marketing of whole grain Cheez-Its.
Flavors
The Duoz Cheez-Its line combines two popular flavors in a single package. It’s an odd combination, but the cheese flavor is overpowering and there’s very little salt. The Duoz snacks have a good concept and a solid format. Essentially, they combine two flavors – sharp Cheddar and Parm – in a new snack mix that will make your snacking experience even better.
Cheez-It crackers come in many different flavors. You can try Atomic Cheddar, Smoked Cheddar, and Extra Toasty. If you’re looking for something a little less salty, the Whole Grain Cheez-Its will be your best bet. They’re less salty and milder than the original. The whole grain and regular versions are so similar that most participants couldn’t tell them apart in a blind taste test.
Marketing plan
The Cheez-It marketing plan aims to increase the brand’s sales by expanding its range of snack food. The crunchy snacks will now be available in new flavours, including Hot & Spicy, Crisp White Cheddar and Zesty Cheddar Ranch. The company will launch a TV and digital campaign to promote the new range of products.
The campaign will use TV ads, in-store displays, point of sale material, shelf media, coupons, and samples. The brand will focus on creating an “experience” for consumers that evokes a taste of cheddar without the guilt. This is a crucial element of Cheez-It’s marketing strategy.
